burberry prorsum 2016 ss | Burberry prorsum collection

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The Burberry Prorsum Spring/Summer 2016 collection, showcased during London Fashion Week, marked a pivotal moment in the brand's history. While the "Prorsum" moniker would soon be retired, this collection served as a powerful testament to the label's enduring legacy and its innovative approach to menswear. This article delves into the details of the collection, exploring its runway looks, beauty elements, the models who brought it to life, critical reviews, and the broader context of Burberry Prorsum within the brand's evolution. We will also address the frequently asked questions surrounding "Prorsum," including its meaning, associated products like boots, the reasons for its discontinuation, and the overall impact of the Prorsum brand on Burberry's identity.

Burberry Prorsum: A Meaningful Moniker

Before diving into the specifics of the SS16 collection, it's crucial to understand the significance of "Prorsum." The Latin word "Prorsum" translates to "forward" or "onwards," perfectly encapsulating Burberry's commitment to innovation and progress. The label, initially established as a separate line within the Burberry brand, represented the pinnacle of the house's luxury offering. It symbolized a sophisticated and forward-thinking approach to design, often incorporating cutting-edge techniques and luxurious materials. The Prorsum line was synonymous with high-fashion, attracting a clientele that appreciated the blend of heritage and modernity that Burberry expertly cultivated.

Burberry Prorsum Spring/Summer 2016: A Runway Retrospective

The Burberry Prorsum Spring/Summer 2016 menswear collection was a vibrant display of relaxed elegance. Christopher Bailey, then Chief Creative Officer, presented a collection that effortlessly blended classic British tailoring with a distinctly contemporary edge. The colour palette was rich and varied, encompassing earthy tones like olive green and deep browns, alongside brighter hues of cobalt blue and vibrant yellows. This juxtaposition of colours created a sense of dynamic energy, reflecting the youthful spirit of the collection.

The runway looks featured a range of styles, showcasing Burberry's versatility. Clean-lined suits in lightweight fabrics were juxtaposed with more casual pieces like bomber jackets, printed shirts, and relaxed-fit trousers. The collection demonstrated a clear understanding of the modern man's wardrobe, offering pieces that could be effortlessly styled for various occasions. Many looks incorporated signature Burberry elements, such as the iconic check pattern, subtly woven into fabrics or used as accents on accessories. However, the check wasn't overwhelmingly present; instead, it served as a sophisticated nod to the brand's heritage, integrated seamlessly into the contemporary designs.

Key pieces from the collection included:

* Lightweight tailored suits: These suits were crafted from breathable fabrics, ideal for the warmer months. The cuts were modern and streamlined, avoiding overly structured silhouettes.

* Printed shirts and blouses: Bold prints, often inspired by nature or abstract art, added a touch of personality to the collection. These shirts could be worn under blazers for a more formal look or paired with jeans for a more casual style.

* Bomber jackets: A classic menswear staple, the bomber jacket was reinterpreted in various fabrics and colours, adding a sporty yet sophisticated touch.

* Trench coats: A hallmark of Burberry, the trench coat was presented in updated styles, featuring lighter fabrics and contemporary silhouettes.

The collection's overall aesthetic was one of effortless cool – a sophisticated yet relaxed style that resonated with a modern audience.

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